Coachella Isn’t a Festival Anymore—It’s a Creator-Led Media Empire
By: Rachel Wilkoff Coachella has evolved from a traditional music festival into a global, creator-driven broadcast, and in 2026 the ...
What QR Code Baseballs Signal About the Future of Sports Innovation
By: Michael Merget A New Chapter in Baseball Innovation Last year, I heard a radio DJ talk about a professional ...
Blending AI & Advertising
By: Nicole Gomez As of early 2025, the global AI market surpassed $184 billion USD, up from $50B in 2023 ...
Why Q1 2026 is the Most Powerful Quarter for Live Sports
By: Tammy Catelli From playoff football to Olympic gold, Q1 2026 brings some of the biggest moments in live sports ...
Netflix, Paramount, and the Battle for Warner Bros.
By: Griffin Dugan A Major Shakeup in the Entertainment Industry The entertainment industry saw a major shakeup when Netflix announced ...
Advancing Media Insights in 2026
By: Adam Yansick Enhanced Offerings Over the past year, the MayoSeitz Insights Team has been working to integrate select clients ...
The Blurring Lines Between Traditional and Digital Media
By: Kathryn Hershey For advertisers, it’s easy to think of traditional and digital media channels as separate, unique approaches to ...
Nielsen’s Big Data Plus Panel: A New Era in TV and Sports Measurement
By: Jessica Rosenthal Nielsen is shaking up the way we understand television audiences. With the launch of its Big Data ...
Boost Your Control & Insights: Summer Updates for Performance Max
By: Michael Shafkowitz In its July 2025 update, Google rolled out a suite of new features designed to give advertisers ...
