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Media Strategy, Execution & Measurement

We are paid media experts with deep experience strategizing, planning, and buying across all channels including linear TV, CTV & digital video, terrestrial radio & streaming audio, paid search, paid social & digital programmatic, static & digital OOH, sports & event sponsorships, and print.

 

We have the staff, resources, and expertise to match any larger agency, while our independence and nimbleness allow us to adapt quickly to an ever-changing media world. Additionally, our size allows us to fully staff accounts while senior level leaders stay actively involved and engaged.

Media Services Provided

Your goals. Our mission. Measurable results. MSM delivers custom media strategies that drive business growth, with transparency, creativity, and a commitment to what’s next.

Media Strategy & Planning

Built on a foundation of data, science & media expertise, we craft effective strategies that accelerate branding and drive business results.

Multichannel media buying

Multichannel Media Buying

Our team of traditional & digital channel experts flawlessly execute integrated, innovative media plans, optimizing along the way.

digital ad platform and martech logos

Digital Ad Operations

Our digital platform subject matter experts work in lock-step with our strategists to provide solutions that keep our clients ahead of the digital curve. Our Digital Ad Ops team ensures every digital advertising campaign is set up properly from the start to accurately track KPIs and measure results.

Media performance KPIs and business outcomes

Business Insights & Analytics

Generating results hinges on our ability to transform data into actionable insights and intelligence.

Penn Medicine sponsored event with Gritty from the Philadelphia Flyers

Sponsorship & Sports Activations

Identifying synergistic opportunities that enhance brand awareness and foster community connection enables our clients to stand apart from their competitors.

Media Services Provided

Your goals. Our mission. Measurable results. MSM delivers custom media strategies that drive business growth, with transparency, creativity, and a commitment to what’s next.

key elements of a paid media plan

Media Strategy & Planning

Built on a foundation of data, science & media expertise, we craft effective strategies that accelerate branding and drive business results.

Multichannel media buying

Multichannel Media Buying

Our team of traditional & digital channel experts flawlessly execute integrated, innovative media plans, optimizing along the way.

digital ad platform and martech logos

Digital Ad Operations

Our digital platform subject matter experts work in lock-step with our strategists to provide solutions that keep our clients ahead of the digital curve. Our Digital Ad Ops team ensures every digital advertising campaign is set up properly from the start to accurately track KPIs and measure results.

Media performance KPIs and business outcomes

Business Insights & Analytics

Generating results hinges on our ability to transform data into actionable insights and intelligence.

Penn Medicine sponsored event with Gritty from the Philadelphia Flyers

Sponsorships & Sports Activations

Identifying synergistic opportunities that enhance brand awareness and foster community connection enables our clients to stand apart from their competitors.

Agency Capabilities

We utilize a combination of first-party client data and third-party syndicated research to ensure messaging is delivered to the most relevant and receptive audiences, identifying any cultural or market nuances that exist. We also use data to determine if additional geographic targeting strategies would be beneficial in increasing campaign effectiveness. Trended data points relating to overall media usage and ratings help us accurately forecast delivery and in vendor negotiations.

Digital Media Channels

Digital media

Our technology combined with our expertise help identify and reach engaged audiences across screens, devices, and formats to deliver the right message, at the right time, and right place. We track user actions and conversions, evaluate performance as data warrants, optimize our media plans, and reallocate budget accordingly.

PAID SEARCH

Google is our number one ad platform by spend; and MSM was recognized as a 2025 Google Premier Partner! Every digital department team member is Google Ads & Microsoft Ads certified. Beyond paid search, we excel at generating demand and driving conversions at scale across the entire Google Ads ecosystem. This includes Performance Max, Demand Gen, YouTube, Display, Discover, Gmail, Shopping, and Audience Network placements.

PAID SOCIAL MEDIA

Social media platforms provide a unique opportunity to integrate marketing communications strategies and interact directly with your consumer base while gaining insights into brand perception.

We run campaigns across many self-serve social ad platforms, including Meta, LinkedIn, TikTok, Twitter/X, Snapchat, Reddit, and Pinterest. The wide breadth of social ad platforms, creative units, and placements provide tremendous reach with the ability to support objectives for all parts of the consumer journey.

PROGRAMMATIC MEDIA & DIRECT BUYS

We have extensive experience navigating the complex programmatic landscape. MSM utilizes a variety of demand side platforms (DSPs) to execute programmatic media buys across display, video, audio, CTV, and OOH inventory sources.

Our suite of targeting capabilities includes and is not limited to affinity & in-market audiences, demographics, location targeting & geo-fencing, contextual keyword & category targeting, lookalikes, as well as robust dynamic retargeting strategies to achieve campaign KPIs. We can optimize towards a wide range of KPIs including CPC, CTR, Video Completion Rate, Cost Per Completed View, CPA, ROAS, and more.

We cut through the digital clutter to secure premium placements and high-value partnerships. Our team tailors every buy with custom solutions designed to maximize viewability and performance across the websites, mobile apps, and ad networks that matter most.

STREAMING VIDEO & AUDIO

Streaming video combines the precision of digital with the storytelling power of television. From Spotify to podcasts, streaming audio offers a direct line to engaged audiences. We handle everything from dynamic ad insertion to host-read sponsorships, crafting custom solutions that bring your brand into the moments people are truly listening and watching.

Traditional Media Channels

Traditional media channels

We take a modern and customized approach to executing traditional media channels, incorporating the latest advancements in buying, targeting, measurement, optimization, and attribution. We help brands tap into premium inventory on leading platforms, design creative custom solutions, and optimize campaigns for engagement and measurable results.

LINEAR TV

Linear television remains one of the most powerful ways to reach mass audiences. We negotiate directly with networks, craft schedules that balance reach and frequency, and build custom solutions that make TV work harder for your brand.

TERRESTRIAL RADIO

Radio is personal, local, and trusted. We manage everything from prime ad placements to DJ endorsements, sponsorships, and station partnerships—creating custom programs that resonate with listeners and drive real connections.

OUT-OF-HOME

From billboards and transit to place-based media, out-of-home delivers unmatched visibility in the real world. We plan and negotiate smart placements, explore custom creative opportunities, and integrate OOH with your broader media mix to keep your brand top-of-mind wherever your audience goes.

PRINT

Print media remains a trusted space to reach targeted audiences with impact. We handle everything from premium placements in magazines and newspapers to custom insertions and sponsorships, ensuring your brand stands out in a tangible, memorable way.

Analytics & Insights

business and campaign data

Our Analytics & Insights capabilities turn data into actionable intelligence that drives smarter media decisions. We unify cross-channel performance through custom dashboards and advanced analytics, enabling real-time optimization and clear ROI measurement. By combining predictive modeling, attribution analysis, and audience insights, we reveal what’s working and how to reach consumers more effectively.

REPORTING

We track campaigns across all media channels to provide a complete picture of performance. Our unified dashboards combine data from TV, digital, social, and more for a holistic view. We use web analytics tools like GA4, Adobe Analytics, and others to analyze landing page and digital engagement in depth. Finally, putting it all together, we deliver tailored reports with clear insights and actionable takeaways.

OPTIMIZATION

We adjust campaigns in real time to maximize ROI and ensure every dollar works harder. By testing audiences and creative, we uncover what resonates best. Through cross-channel attribution, we make smarter, data-informed media decisions. Ultimately, we turn insights into action with performance-driven strategies that fuel results.

ATTRIBUTION & ROI

We apply multi-touch attribution to understand the impact of every channel and touchpoint throughout the consumer journey. Using media mix modeling, we evaluate how different channels work together to drive results. Our predictive analytics and forecasting tools help anticipate trends and optimize future performance. Additionally, scenario modeling allows us to explore “what if” situations and guide smarter investment decisions.

AUDIENCE ANALYSIS

We integrate first-party data to build a deeper understanding of each client’s audience. Through segmentation analysis, we identify high-value groups and tailor messaging to their behaviors and motivations. And, by monitoring media consumption trends, we ensure campaigns align with where and how audiences are engaging most.

Resources & Martech

Research and Martech

The best media strategies are informed by data across various sources. We utilize a combination of first-party client data, second-party ad platform segments, and third-party research to ensure messaging is delivered to the most relevant and receptive audiences, accounting for individual nuances. Analyzing changing media consumption habits and ratings help us accurately forecast delivery and negotiate with vendors.

AUDIENCE IMMERSION & MARKET RESEARCH

Audience Insights tools allow us to understand the demographics, psychographics, and behaviors related to actions and motivations around specific products and services, as well as media usage. Our resources include MRI-Simmons, Nielsen Scarborough, 4As, and eMarketer.

MEDIA PLANNING & BUYING TOOLS

Media Planning tools provide audience delivery and pricing information so we can determine the most effective and efficient way to utilize each recommended media channel. Our resources include Nielsen, PPM Analysis Tool, Geopath, and DOmedia.

ANALYTICS & MEDIA MIX MODELING

A strong data and measurement strategy is just as important as the media strategy. Our custom measurement solutions allow us to understand how media is impacting business goals, garner valuable insights into how media investments are performing, including ad types and creative versions, and identify ways in which media plans can be adjusted to improve performance. Our resources include Tableau, LeadsRX, and InMarket.

AD TECH STACK

Our digital tech stack includes all major self-serve ad platforms including Google, Meta, LinkedIn, TikTok, and beyond. We utilize industry-leading DSP, The Trade Desk, for programmatic media buying in-house. We layer on third-party ad serving via Innovid, brand safety and suitability controls from Integral Ad Science, and Lotame for additional data management capabilities.

How We Work With Brands & Partners

We are media-neutral and single-minded, investing in all traditional and digital media, with around-the-clock performance analysis. That keeps us nimble—shifting resources in real time to channels that deliver the best KPIs. Our high integrity and collaborative approach combined with various industry experience and custom planning tools provide insights and yield results.

MayoSeitz Media planning process

Our Process

Our media planning, buying, and optimization process revolves around the 4 I’s. By leaning into this process, we have accrued a deep understanding of audience preferences, motivations, and decision-making habits–invaluable intel for driving results.

Immersion

Expect us to ask a lot of questions. Understanding everything about your organization and the goals and KPIs that need to be met is central to everything else we do.

Identify

Expect us to challenge the norm. Identifying the right audience and understanding their media consumption, lifestyle, and purchasing habits is critical to success.

Innovate

Use what is working, while testing new tactics. In an ever-changing media landscape, it’s critical for brands to constantly adapt how, when, and where they are speaking to their audience. We always strive to include innovative new executions in our plans.

Improve

Remain in a constant state of learning. The only way to know what is working is to regularly share data and measure tactics against the results. This makes our strategy process a cycle where learnings inform future campaigns.