Netflix, Paramount, and the Battle for Warner Bros.
By: Griffin Dugan A Major Shakeup in the Entertainment Industry The entertainment industry saw a major shakeup when Netflix announced ...
Advancing Media Insights in 2026
By: Adam Yansick Enhanced Offerings Over the past year, the MayoSeitz Insights Team has been working to integrate select clients ...
The Blurring Lines Between Traditional and Digital Media
By: Kathryn Hershey For advertisers, it’s easy to think of traditional and digital media channels as separate, unique approaches to ...
Nielsen’s Big Data Plus Panel: A New Era in TV and Sports Measurement
By: Jessica Rosenthal Nielsen is shaking up the way we understand television audiences. With the launch of its Big Data ...
Boost Your Control & Insights: Summer Updates for Performance Max
By: Michael Shafkowitz In its July 2025 update, Google rolled out a suite of new features designed to give advertisers ...
From Trend to Tool: How AI is Shaping Paid Social Advertising
By: Madison Baer If you have worked in paid social advertising over the past year or so, you've probably noticed ...
Streaming Just Made History—And Traditional Television Might Never Catch Up
By: Lauren Burns Well, it finally happened. According to Nielsen's The Gauge report from May, streaming viewership officially beat out ...
Awards Shows Are Back, And Everyone’s Watching
By: Reagan Zemgulis For a while, awards shows felt like they were going the way of cable TV—bloated, outdated, and ...
The 2025 Upfronts: A Battle for Attention, Scale, and Strategy
By: Jessica Rosenthal There's nothing quite like the upfronts in New York—a whirlwind of star-studded stages, major content announcements, and ...
