Why Playoff Sports Still Matter in an On-Demand World
By: Liza Geiger In today’s fragmented media landscape, capturing attention has never been harder. But every year, playoff sports cut ...
What Pinterest’s CTV Launch Means for the Future of TV Advertising
By: Brooke Gruenbaum When Pinterest first became a staple of the internet, it wasn’t about performance marketing, it was about ...
Coachella Isn’t a Festival Anymore—It’s a Creator-Led Media Empire
By: Rachel Wilkoff Coachella has evolved from a traditional music festival into a global, creator-driven broadcast, and in 2026 the ...
What QR Code Baseballs Signal About the Future of Sports Innovation
By: Michael Merget A New Chapter in Baseball Innovation Last year, I heard a radio DJ talk about a professional ...
Blending AI & Advertising
By: Nicole Gomez As of early 2025, the global AI market surpassed $184 billion USD, up from $50B in 2023 ...
Why Q1 2026 is the Most Powerful Quarter for Live Sports
By: Tammy Catelli From playoff football to Olympic gold, Q1 2026 brings some of the biggest moments in live sports ...
Netflix, Paramount, and the Battle for Warner Bros.
By: Griffin Dugan A Major Shakeup in the Entertainment Industry The entertainment industry saw a major shakeup when Netflix announced ...
Advancing Media Insights in 2026
By: Adam Yansick Enhanced Offerings Over the past year, the MayoSeitz Insights Team has been working to integrate select clients ...
The Blurring Lines Between Traditional and Digital Media
By: Kathryn Hershey For advertisers, it’s easy to think of traditional and digital media channels as separate, unique approaches to ...
