Political Ads: Influence or Overkill?
The political season is OVER! And so too are all of those ads. At least for now. But how much ...
New Beginnings for College Football: The Exciting Shift to an Expanded Playoff
by. Patrick Murphy As we near the halfway mark of the 2024 college football season, all eyes are on one ...
The Rise of Podcasts: A New Era of Audio Content
by. Brooke Gruenbaum In recent years, podcasts have transitioned from a niche form of media to a mainstream phenomenon, particularly ...
The Influence of Gen Z on TikTok in the 2024 Presidential Election and How Advertisers Can Resonate with Them
by. Nicole Gomez Gen Z is a growing audience and has the opportunity to sway the 2024 presidential election, but ...
The Evolution of Advertising at the Olympics
by. Adrianna Yates The Olympic Games have a rich history, not only in sports but also in the realms of ...
Data Analytics in Advertising: Providing Personalization and Efficiency
by. Eugene Chong In the rapidly developing digital landscape, advertising has undergone a significant transformation, moving from broad, one-size-fits-all campaigns ...
‘Summer Lovin’ for Your Brand: Boosting Visibility During Peak Summer Travel
by. Autumn Addley Summer is not just a season of vacations and relaxations, it’s also a prime time for advertisers ...
A Star-Studded Upfront Week: Major Networks Showcase Innovation and Content for 2024-2025
by. Aislinn Bryan Upfront week 2024 was a spectacle of star power, innovative ad tech, and bold new content as ...
♫ We were stayin’ in Paris ♫
by. Kevin Pollock Have you heard about Paris lately? I’m not talking about the 2017 global smash hit by DJ ...
