MayoSeitz Media Blog

digital analytics

From Trend to Tool: How AI is Shaping Paid Social Advertising

By: Madison Baer If you have worked in paid social advertising over the past year or so, you've probably noticed ...
using remote control on smart TV

Streaming Just Made History—And Traditional Television Might Never Catch Up

By: Lauren Burns Well, it finally happened. According to Nielsen's The Gauge report from May, streaming viewership officially beat out ...
award trophies

Awards Shows Are Back, And Everyone’s Watching

By: Reagan Zemgulis For a while, awards shows felt like they were going the way of cable TV—bloated, outdated, and ...
Radio City Music Hall exterior

The 2025 Upfronts: A Battle for Attention, Scale, and Strategy

By: Jessica Rosenthal There's nothing quite like the upfronts in New York—a whirlwind of star-studded stages, major content announcements, and ...
inside of a basketball arena

NBA Ratings Rebound

By: Andrew Mack NBA Playoff Ratings Boost At the start of the NBA season, fans and critics were quick to ...
sparkler fireworks in front of the American flag

Philadelphia 2026: Celebrating America’s 250th Birthday Where It All Began

By: Aislinn Bryan Get ready, Philly — the birthplace of America is preparing for its biggest celebration in 250 years ...
graphic showing a women dribbling a basketball

March Madness 2025: The Rising Power of Women’s Basketball

By: Jade Beasley March Madness is one of the most exhilarating periods in college basketball, and in recent years, the ...

Retail Media: The Latest and Hottest Channel

In the ever-evolving world of digital marketing, one trend has recently taken center stage: retail media. As brands and advertisers ...

The Big Game and Bigger Ads: What to Expect from Super Bowl 59

Super Bowl 59 is just six days away The festivities officially kicked off last night in New Orleans. The Kansas ...