From Trend to Tool: How AI is Shaping Paid Social Advertising
By: Madison Baer If you have worked in paid social advertising over the past year or so, you've probably noticed ...
Streaming Just Made HistoryâAnd Traditional Television Might Never Catch Up
By: Lauren Burns Well, it finally happened. According to Nielsen's The Gauge report from May, streaming viewership officially beat out ...
Awards Shows Are Back, And Everyone’s Watching
By: Reagan Zemgulis For a while, awards shows felt like they were going the way of cable TVâbloated, outdated, and ...
The 2025 Upfronts: A Battle for Attention, Scale, and Strategy
By: Jessica Rosenthal There's nothing quite like the upfronts in New Yorkâa whirlwind of star-studded stages, major content announcements, and ...
NBA Ratings Rebound
By: Andrew Mack NBA Playoff Ratings Boost At the start of the NBA season, fans and critics were quick to ...
Philadelphia 2026: Celebrating America’s 250th Birthday Where It All Began
By: Aislinn Bryan Get ready, Philly â the birthplace of America is preparing for its biggest celebration in 250 years ...
March Madness 2025: The Rising Power of Women’s Basketball
By: Jade Beasley March Madness is one of the most exhilarating periods in college basketball, and in recent years, the ...
Retail Media: The Latest and Hottest Channel
In the ever-evolving world of digital marketing, one trend has recently taken center stage: retail media. As brands and advertisers ...
The Big Game and Bigger Ads: What to Expect from Super Bowl 59
Super Bowl 59 is just six days away The festivities officially kicked off last night in New Orleans. The Kansas ...









