Conshohocken, PA – July 30, 2024 – MayoSeitz Media has been selected as the Media Agency of Record for Thomas Edison State University (TESU). MayoSeitz Media will be responsible for assisting the University in marketing and media strategy, media planning, buying, and analytics.
Established in 1972, TESU remains at the forefront of adult online education, continuously pioneering innovative approaches in credit recognition for prior learning, forging unique partnerships, and delivering cutting-edge online courses, while shaping a brighter tomorrow for its students and the communities it serves.
“Working with TESU is a unique opportunity for us to partner with a true pioneer. We look forward to innovating in the adult online education category and seeing TESU win vs a growing competitive set. We are excited about the future.” said Ray Mayo, Co-Founder and Chief Executive Officer of MayoSeitz Media.
“MayoSeitz Media demonstrated a comprehensive understanding of the University’s mission, markets, and goals. They have the combination of media buying strength, business acumen, and a deep understanding of the challenges facing the higher education market,” said Marie R. Power-Barnes, Senior Director of Marketing.
Mayo added, “We are thrilled to announce our partnership with TESU and look forward to shining the spotlight on an institution with a progressive approach to education, strong corporate partnerships, and the flexibility to meet students on their own terms.”
About MayoSeitz Media
Founded in 1997 and headquartered in Conshohocken, PA, MayoSeitz Media is one of the leading independent media agencies in the United States. It is among a select group of independent media agencies accepted into the American Association of Advertising Agencies (4As), the industry’s premier trade organization. The agency’s core services include media planning, buying, analytics, and custom brand solutions. MayoSeitz Media serves a diverse client roster, including NovaCare, Penn Medicine, Citadel Credit Union, The Society of Actuaries, The Florida Aquarium, and other regional and national brands. For more information, please visit https://mayoseitzmedia.com/.
About Thomas Edison State University
Thomas Edison State University provides distinctive undergraduate and graduate education for self-directed adults through flexible, high-quality collegiate learning and assessment opportunities. One of New Jersey’s senior public institutions of higher education, the University offers associate, bachelor’s, master’s, and doctoral degree programs. Students earn degrees through a wide variety of rigorous and high-quality academic methods that can be customized to meet their individual needs. Identified by The New York Times as “the college that paved the way for flexibility,” the University is a national leader in the assessment of adult learning and a pioneer in the use of educational technologies. The New Jersey State Library is an affiliate. To learn more, visit https://www.tesu.edu/ or email admissions@tesu.edu.
Contact
For media inquiries, please contact Ray Mayo rm@mayoseitzmedia.com or Jon Seitz js@mayoseitzmedia.com.
